Marketing & Product at SIGE Cloud.

Six years building a company from the inside out.

SIGE Cloud is a B2B SaaS ERP platform for small and medium businesses. I joined very early — when the whole team fit in one room — and stayed for six years through a period of intense, sustained growth.

My role changed as the company grew. I started running marketing: building and iterating on the website, setting up paid traffic, and managing lead generation that eventually reached hundreds of qualified leads per day. The site was the foundation of the sales process — getting it right directly affected revenue.

As the product matured and the team scaled, I transitioned into leading R&D. The demands coming from commercial and customer support teams surfaced real product needs — and we built to answer them. New products, new modules, and a tighter connection between what the market needed and what we shipped.

Growing a SaaS product in a competitive market while keeping pace with customer demand, managing a scaling team, and ensuring that marketing and product stayed aligned — from first click on the site to daily use inside the ERP.