Case study · B2B SaaS

Product Design at Venda ERP.

End-to-end redesign of the Venda ERP platform — from the whitelabel partner workspace to the ERP dashboard their clients use every day.

RoleSr. Product Designer
Period2023 – 2025
IndustryB2B SaaS · Enterprise ERP
LocationRio Grande do Sul, BR · remote
Product DesignDesign SystemUX ResearchUI DesignWireframingPrototypingWhitelabel Platform
ERP Dashboard
Overview

Rethinking a platform that had been patched for years.

Venda ERP is a B2B SaaS platform sold through a partner network. When I joined, the partner panel had been updated year after year without ever being rethought — features stacked on top of a legacy structure, and the experience had drifted far from what partners actually needed day to day.

What started as a focused effort on the partner workspace ended up touching the core of the product — whitelabel customization, license management, new internal tools for partners, and the ERP dashboard and PDV their clients interact with every day.

I worked end-to-end — research, wireframes, UI, design system, developer handoff, and follow-up through implementation — partnering closely with engineering so the work actually shipped.

The challenge

The partner panel had become obsolete — patched yearly without a cohesive vision, hard to navigate, and visually dated. Partners struggled with onboarding, had a confusing view of payments and client licenses, and had limited room to differentiate their whitelabel version of the product.

01 · Whitelabel panel

Where partners organize everything — visual-first.

The partner's main workspace. Configuration forms gave way to a visual editor: more options, more differentiation, and no dev support needed to personalize the platform.

⇆Drag the handle to see before and after
⇆
02 · License management

Payments, charges and partner clients — readable at a glance.

Partners needed clarity on the money side: what was paid, what was pending, which client held which license. The redesign collapses that into a single, calm surface.

⇆Drag the handle to see before and after
⇆
03 · New modules

Two new tools, built alongside the redesign.

Beyond improving what existed, the project opened room for two new surfaces that weren't possible in the legacy panel — a partner lead hub and a whitelabel materials editor.

Central de Leads do Parceiro
Central de Leads do Parceiro — an internal sales tool inside the panel
Editor de materiais whitelabel
Whitelabel materials editor — partners can generate and customize their own sales assets
04 · ERP Dashboard

The ERP the partner's clients use every day — modern, and customizable.

This is what the partner sells. Rebuilt from the information architecture up — wireframed first — and now flexible enough for each partner to shape it to their brand.

⇆Drag the handle to see before and after
⇆
Dashboard wireframe
Wireframe — information architecture pass before the final UI
05 · PDV · Point of sale

The end-customer checkout, aligned to the new identity.

With the dashboard rebuilt, the PDV had to follow — consistent patterns all the way from the partner's workspace to the moment a sale closes.

⇆Drag the handle to see before and after
⇆
Results

What shipped.

  • 01Onboarding built from scratch — new leads reach the product faster and experience more of it.
  • 02Stronger engagement from existing partners, with a panel that feels modern and trustworthy again.
  • 03License management simplified — payments, charges and partner clients now readable at a glance.
  • 04Whitelabel customization expanded — partners can truly make the product their own.
  • 05Two new modules shipped: an internal sales tool and a whitelabel materials editor.
  • 06Dashboard and PDV redesigned — the two most-used surfaces of the system.